Privacy Policy

Welcome to The 4 Wild Company! This Privacy Policy explains how we collect, use, and protect your personal information in compliance with the General Data Protection Regulation (GDPR) and Swedish data protection laws. By using our services or website, you consent to the practices described in this policy.

1. About Us

Company Name: The 4 Wild Company, Ronny Ermel
Address: Morn 9, 789 62 Dala Järna, Sweden
Contact Number: +46 76146 33 04
Email: info@the4wildcompany.com
Website: www.the4wildcompany.com

Taxid : SE780226123501

The 4 Wild Company specializes in car rentals and operates an e-commerce webshop. Protecting your personal data is a priority for us.

2. Information We Collect

We may collect and process the following categories of personal information:

A. Car Rentals

  • Identity Information: Name, date of birth, identification documents (e.g., driver’s license, passport).
  • Contact Information: Address, email, phone number.
  • Booking Details: Rental dates, vehicle preferences, and payment details.
  • Travel Details: Locations and itineraries (if necessary for your booking).

B. Webshop

  • Account Information: Name, contact details, and order history.
  • Payment Details: Credit/debit card information, billing addresses.

C. Website Analytics

  • Usage Data: Information about your interactions with our website, including IP address, browser type, and pages visited.
  • Cookies: Data collected through cookies for improving website functionality and analytics purposes (see Section 7).

3. How We Use Your Information

We use your personal data to:

  1. Facilitate Car Rentals: Process bookings, confirm your identity, and manage vehicle handovers.
  2. Operate the Webshop: Process orders, manage shipping, and handle payments.
  3. Communicate with You: Provide customer support, updates, and promotional offers (with your consent).
  4. Improve Our Website: Analyze user behavior to enhance our website’s functionality and services (via Google Analytics).

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Performance of a Contract: To fulfill car rental agreements or webshop orders.
  • Legal Obligations: To comply with Swedish tax, accounting, or traffic regulations.
  • Legitimate Interests: For fraud prevention, analytics, or improving customer service.
  • Consent: For marketing communications or optional data collection (e.g., cookies).

5. Sharing Your Information

We only share your personal data when necessary and with trusted third parties, such as:

  • Payment Providers: To process transactions securely.
  • Authorities: To comply with legal obligations (e.g., traffic violations).
  • Analytics Providers: Google Analytics, for website performance insights.

We ensure these parties follow strict data protection practices.

6. Data Retention

We retain your data only as long as necessary for the purposes outlined in this policy or as required by law:

  • Car Rental Data: Up to 7 years to meet tax and legal obligations.
  • Webshop Data: Until your account is deleted or after 7 years of inactivity.
  • Analytics Data: Typically retained for up to 26 months.

7. Cookies and Analytics

Our website uses cookies to improve user experience and analyze website traffic. For analytics, we use Google Analytics, which may collect anonymized data about your visit. You can manage or disable cookies through your browser settings.

8. Your Rights

Under GDPR, you have the following rights:

  1. Access: Request a copy of your personal data.
  2. Rectification: Correct any inaccurate or incomplete data.
  3. Erasure: Request the deletion of your data (subject to legal obligations).
  4. Restriction: Limit the processing of your data in certain circumstances.
  5. Objection: Opt out of data processing for marketing or analytics.
  6. Data Portability: Receive your data in a structured, machine-readable format.

To exercise these rights, contact us at info@the4wildcompany.com.

9. Data Security

We implement strict technical and organizational measures to protect your data from unauthorized access, loss, or misuse. Our systems use encryption, secure servers, and regular security assessments.

10. International Data Transfers

If your data is transferred outside the European Economic Area (EEA), we ensure it is protected with appropriate safeguards, such as standard contractual clauses or adequacy decisions.

11. Updates to This Policy

We may update this policy periodically. Significant changes will be communicated via our website. Please check this page regularly to stay informed.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

  • Email: info@the4wildcompany.com
  • Phone: +46 76146 33 04

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY) if you believe your data has been misused.

IMY Contact Information:
Website: www.imy.se